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1. How to Determine Your Face Shape
First, pull your hair back and analyze your face in the mirror. Compare your forehead, cheekbones, and jawline:
Oval – Balanced proportions, slightly rounded jaw.
Round – Cheeks are the widest part, softer angles.
Square – Strong jawline, forehead and jaw are similar widths.
Heart – Wider forehead, narrow chin.
Diamond – High cheekbones, narrower forehead and jaw.
Oblong/Rectangular – Longer than it is wide, straight sides.
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2. Makeup for Each Face Shape
Oval (Ideal balance – most styles work)
Contour: Light contour under cheekbones to enhance structure.
Brows: Soft, natural arches to maintain balance.
Blush: Apply on the apples of the cheeks and blend slightly upward.
Eyes: Almost all eyeliner styles and shadow placements work well.
Lips: Any lip shape looks good—play with different styles.
Round (Create more angles & definition)
Contour: Focus on temples and jawline to add structure.
Brows: Higher, more defined arches to elongate the face.
Blush: Apply diagonally from the apples toward the temples.
Eyes: Winged liner and upward eyeshadow styles add lift.
Lips: Overline slightly on the cupid’s bow to add length.
Square (Soften strong angles)
Contour: Focus on softening the jawline and temples.
Brows: Soft, curved arches to counteract sharp angles.
Blush: Apply in a circular motion on the apples to add roundness.
Eyes: Smudged liner and blended shadows help soften the look.
Lips: Glossy or slightly overlined lips to soften the face.
Heart (Balance a wide forehead & narrow chin)
Contour: Light contour on temples and chin to even proportions.
Brows: Soft, rounded brows—avoid harsh arches.
Blush: Apply lower on the cheeks to balance the face.
Eyes: Natural, soft shadows and liner for harmony.
Lips: A fuller lower lip can help balance the chin—try a gradient effect.
Diamond (Soften cheekbones, balance forehead & jaw)
Contour: Light contour on cheekbones, avoid over-defining.
Brows: Medium-thick, softly arched brows to balance width.
Blush: Apply near the cheekbones but blended outward.
Eyes: Winged liner or soft, diffused shadow works best.
Lips: Bold lips can bring balance to the face.
Oblong/Rectangular (Shorten the appearance of the face)
Contour: Focus on the forehead and chin to reduce length.
Brows: Straighter, less arched brows help shorten the face.
Blush: Apply horizontally along the cheeks for width.
Eyes: Smudged lower liner or soft smoky eyes can balance the face.
Lips: Fuller, rounded lips create a softening effect.
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3. Hairstyles for Each Face Shape
Oval
Can pull off almost any style!
Layers and curtain bangs enhance features.
Both middle and side parts work.
Round
Long layers and face-framing styles add structure.
Side parts and asymmetrical styles create angles.
Avoid chin-length cuts that emphasize width.
Square
Soft, layered waves or curls help soften the jawline.
Side parts and wispy bangs create movement.
Avoid blunt cuts that make the face look boxier.
Heart
Shoulder-length cuts with soft layers balance the face.
Curtain bangs or side-swept bangs help reduce forehead width.
Avoid styles that add too much volume to the top.
Diamond
Chin-length bobs or layered cuts add width to the jaw.
Side parts work well, and waves help soften angles.
Avoid too much volume on the sides of the head.
Oblong/Rectangular
Medium-length or wavy styles add width.
Curtain bangs or side bangs help break up length.
Avoid super long, straight hair that elongates the face more.
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1. How to Determine Your Face Shape
First, pull your hair back and analyze your face in the mirror. Compare your forehead, cheekbones, and jawline:
Oval – Balanced proportions, slightly rounded jaw.
Round – Cheeks are the widest part, softer angles.
Square – Strong jawline, forehead and jaw are similar widths.
Heart – Wider forehead, narrow chin.
Diamond – High cheekbones, narrower forehead and jaw.
Oblong/Rectangular – Longer than it is wide, straight sides.
---
2. Makeup for Each Face Shape
Oval (Ideal balance – most styles work)
Contour: Light contour under cheekbones to enhance structure.
Brows: Soft, natural arches to maintain balance.
Blush: Apply on the apples of the cheeks and blend slightly upward.
Eyes: Almost all eyeliner styles and shadow placements work well.
Lips: Any lip shape looks good—play with different styles.
Round (Create more angles & definition)
Contour: Focus on temples and jawline to add structure.
Brows: Higher, more defined arches to elongate the face.
Blush: Apply diagonally from the apples toward the temples.
Eyes: Winged liner and upward eyeshadow styles add lift.
Lips: Overline slightly on the cupid’s bow to add length.
Square (Soften strong angles)
Contour: Focus on softening the jawline and temples.
Brows: Soft, curved arches to counteract sharp angles.
Blush: Apply in a circular motion on the apples to add roundness.
Eyes: Smudged liner and blended shadows help soften the look.
Lips: Glossy or slightly overlined lips to soften the face.
Heart (Balance a wide forehead & narrow chin)
Contour: Light contour on temples and chin to even proportions.
Brows: Soft, rounded brows—avoid harsh arches.
Blush: Apply lower on the cheeks to balance the face.
Eyes: Natural, soft shadows and liner for harmony.
Lips: A fuller lower lip can help balance the chin—try a gradient effect.
Diamond (Soften cheekbones, balance forehead & jaw)
Contour: Light contour on cheekbones, avoid over-defining.
Brows: Medium-thick, softly arched brows to balance width.
Blush: Apply near the cheekbones but blended outward.
Eyes: Winged liner or soft, diffused shadow works best.
Lips: Bold lips can bring balance to the face.
Oblong/Rectangular (Shorten the appearance of the face)
Contour: Focus on the forehead and chin to reduce length.
Brows: Straighter, less arched brows help shorten the face.
Blush: Apply horizontally along the cheeks for width.
Eyes: Smudged lower liner or soft smoky eyes can balance the face.
Lips: Fuller, rounded lips create a softening effect.
---
3. Hairstyles for Each Face Shape
Oval
Can pull off almost any style!
Layers and curtain bangs enhance features.
Both middle and side parts work.
Round
Long layers and face-framing styles add structure.
Side parts and asymmetrical styles create angles.
Avoid chin-length cuts that emphasize width.
Square
Soft, layered waves or curls help soften the jawline.
Side parts and wispy bangs create movement.
Avoid blunt cuts that make the face look boxier.
Heart
Shoulder-length cuts with soft layers balance the face.
Curtain bangs or side-swept bangs help reduce forehead width.
Avoid styles that add too much volume to the top.
Diamond
Chin-length bobs or layered cuts add width to the jaw.
Side parts work well, and waves help soften angles.
Avoid too much volume on the sides of the head.
Oblong/Rectangular
Medium-length or wavy styles add width.
Curtain bangs or side bangs help break up length.
Avoid super long, straight hair that elongates the face more.
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